Working hard does not necessarily mean working smart.
If you have been in the insurance business for any length of time, you have likely learned there is an enormous difference between working hard and working smart – but that the two can go together.
Working hard often means nose to the proverbial grindstone while not always making progress. New agents are familiar with the struggle of working hard to find leads but failing to make headway. Those who work smart know the ins and outs of selling insurance, make smart marketing decisions and buy life insurance leads from a lead generation company. Fortunately, even a new agent can buy life insurance leads that are pre-screened, connecting the agent with clients who are virtually ready to invest money in a policy.
No one said selling life insurance was going to be easy. People are not fond of the idea of insurance, and many go out of their way to avoid it even after agreeing that they need it.
Those agents who have chosen to work life insurance, final expense insurance or group insurance tend to find that the prevailing economy greatly affects whether people are interested in buying a policy. In times of economic instability, selling anything other than Medicare supplement insurance can be an uphill battle. As such, it is a smart marketing decision is to offer more than one kind of insurance policy and broaden your business base.
When one potential market goes dry or stagnant, having a back-up, captive market choice like Medicare and Medicare supplements is one of the only ways to remain stable with a decent income.
Sourcing good leads may create some anxiety, but it does not have to. Lead generation companies can provide fresh, real-time leads daily – if they are your choice. Make sure to choose a reputable company like Benepath. Benepath has been in the insurance business for many years, and the company knows what it is doing.
It is hard work keeping track of various leads in the niches you want to grow, but it’s smart marketing at the same time.
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