Sometimes knowing what you want to accomplish to grow your insurance business is entirely different from what happens. In other words, marketing does not always product the results you would like it to produce. This is where tracking results comes in handy – it is vital that you track marketing results for every campaign you launch.
If you do not track marketing results for every campaign, you will not have any idea of what is working for you and bringing in conversions and what is not. And here is one other tip, do not make wholesale changes to campaigns all at once. Only make one change at a time. That way you can get a better idea of what change made the difference. Sure, it is tough to make just one small change because you are certain if you change the whole thing it would be better. Sometimes that works. Most often if does not. It is only by taking small steps forward and changing small things first that you can identify what made a difference.
While it is frustrating to wait for results, in the long run patience and in depth analysis wins and gets you on the road to growing a successful insurance agency.
