Leads are the uncontested lifeblood of your insurance agency – the best way to grow. So what are some of the best ways to attract new customers?
Most agents will often focus on attempting to obtain as many leads as possible. However, hasty connections are not likely to produce the results expected. Part of insurance marketing is forming lasting relationships with leads.
To find and keep the best leads, agents need to develop the right offers for the appropriate groups of leads. For example, developing the most well suited pricing and policy combination for seniors in need of Medicare/Medigap coverage.
Creating a strategy that is well suited to every group of leads, pays off by getting your agency new leads and creating lasting relationships. Developing a focused strategy, rather than running frantically trying to sell just about everything to anyone, will grow your agency as a trusted source of insurance.
